Accessibility Statement

1. Our commitment

AdPlatform wants everyone - including people with visual, hearing, motor, cognitive and neurological disabilities - to be able to use the Platform. Accessibility is an ongoing effort, and we treat it as a requirement rather than a nice-to-have.

2. Standards we work to

• Web Content Accessibility Guidelines (WCAG) 2.2, Level AA, published by the W3C.
• Israeli Standard IS 5568 and the Israeli regulations on service accessibility, for users in Israel.
• The accessibility expectations of the Americans with Disabilities Act (ADA) and the European Accessibility Act, for the relevant markets.
• The EU Web Accessibility Directive principles where the Platform is reachable in the European Union.

3. Measures currently in place

• Semantic HTML structure with headings, landmarks and labels so screen readers can navigate logically.
• Full keyboard operation for navigation, buttons, forms and dialogs, with a visible focus indicator.
• Form fields with associated labels, clear error messages and instructions that are not conveyed by colour alone.
• Descriptive text alternatives for meaningful images and icons, and decorative graphics hidden from assistive technology.
• Text that can be resized and reflowed without loss of content or function, and layouts that work on small screens.
• Reduced-motion support, and no essential information communicated only through animation.
• Sufficient colour contrast in our core interface, including in the dark theme.
• Accessible names and roles for the consent banner, cookie preferences and legal documents.
• Plain-English policy documents with clear headings and a dedicated Legal Center.

4. Known limitations

We are transparent about what is not yet fully accessible. We are actively working to reduce these gaps:

• The encrypted vault viewer renders media on an offscreen HTML5 canvas as part of its anti-capture design, which limits how well that specific screen can be described to assistive technology.
• Viewing protected vault media requires a working front camera and permission to use it. This is a security requirement of the feature, not a preference, and it may make the vault unusable for some users. Alternative support is available on request.
• Third-party services embedded in the Platform, such as our payment processor's checkout, are controlled by those providers and may not meet the same standard. We pass on accessibility feedback about them.
• Some generated, user-submitted or historical content (for example, images supplied by advertisers) may lack good alternative text because it originates with the advertiser.

5. Assistance and alternative access

If any part of the Platform is not accessible to you, we will provide the information or help you need through an alternative channel, including help with vault links, campaign setup or retrieving your data. Contact legal@adplatform.online or the contact details published on the Platform, and we aim to respond within 3 business days.

6. Feedback and complaints

Accessibility feedback is welcome and helps us prioritise fixes. Describe the page or feature, what you were trying to do, and the assistive technology or browser you use. If you are not satisfied with our response, you may escalate the complaint to the Israeli Commission for Equal Rights of Persons with Disabilities or the relevant authority in your jurisdiction.

7. Review

We review this statement at least once a year, and whenever we release a significant interface change. The date at the top of this page shows the latest review.