Terms of Service

1. Agreement to these terms

These Terms of Service (the "Terms") are a legally binding agreement between you and AdPlatform ("AdPlatform", "we", "us" or "our") governing your access to and use of the advertising platform at adplatform.online, including free feed posts, premium dedicated pages, campaign analytics and the encrypted vault feature (together, the "Platform").

By visiting the Platform, creating an account, publishing content, purchasing a subscription or opening a vault link, you confirm that you have read, understood and agreed to these Terms and to our Privacy Policy, Cookie Policy, Acceptable Use Policy, Disclaimer and Refund Policy. If you do not agree, do not use the Platform.

2. Eligibility

You must be at least 18 years old to create an account, purchase a subscription or use the vault feature, and you must have the legal capacity to enter into this agreement. If you use the Platform on behalf of a company or other legal entity, you represent that you are authorized to bind that entity, and "you" includes that entity.

You must not use the Platform if you are subject to sanctions that prohibit us from providing services to you, or if applicable law prohibits you from receiving them.

3. Accounts

• You must provide accurate, current and complete information and keep it up to date.
• You are responsible for all activity that happens through your account and for keeping your password and access credentials confidential.
• Accounts are personal. You may not share your login, sell your account, or create accounts by automated means.
• Notify us immediately at legal@adplatform.online if you suspect unauthorized access, and change your credentials.
• We may require verification of identity, ownership of a brand, or authorization to advertise on behalf of a third party.

4. The service

AdPlatform offers free feed posts and paid premium dedicated pages with guaranteed exposures. "Exposures" means the number of times your creative is served on the Platform, measured by our systems; it is not a guarantee of clicks, conversions, sales or revenue, and it is not a guarantee of a specific business result.

Features, inventory, formats, prices and measurement methods may change over time. We may modify, suspend or discontinue any part of the Platform, and where a change materially reduces a paid feature you have already purchased, we will offer a pro-rata credit or refund.

5. Your content and the licence you grant us

You keep ownership of the content you upload, including images, text, headlines and destination links ("Your Content"). You are solely responsible for Your Content and for having all rights, licences, consents and permissions needed to publish or encrypt it.

To operate and promote the Platform, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, format, display, distribute and publicly communicate Your Content in connection with the Platform, including in previews, thumbnails, feeds, search results and our own marketing. This licence lasts for as long as your content is on the Platform, plus a reasonable period for backup and legal retention, and for content we have already aggregated in anonymized reporting.

Content you lock in the encrypted vault is the exception: it remains encrypted ciphertext that we cannot read, and it is destroyed the moment it is opened. By using the vault you confirm that you have the right to the media, that any person depicted has consented, and that the content is lawful.

If you believe content infringes your rights, follow the process in our Copyright and DMCA Policy.

6. Advertising standards and advertiser obligations

You are responsible for ensuring that every advertisement, landing page, claim and promotion you publish through the Platform complies with all laws that apply to you, including advertising, consumer protection, e-commerce and sanctions laws in the jurisdictions where your ads are shown.

This includes, without limitation: the Israeli Consumer Protection and Advertising laws, EU and UK consumer and advertising rules, United States Federal Trade Commission truth-in-advertising requirements, and any sector-specific licensing (for example financial services, health, gambling or alcohol).

All material terms, prices and conditions must be clear and not misleading. Sponsored or paid placements must be disclosed. You must not use fake urgency, hidden subscriptions, auto-renewing traps, cloaking, deceptive redirects or unsubstantiated claims. Detailed content standards are set out in our Acceptable Use Policy.

7. Intellectual property

The Platform itself - its software, design, text, graphics, logos, trademarks and database rights - is owned by us or our licensors and is protected by copyright, trademark and other laws. We grant you a limited, revocable, non-exclusive, non-transferable licence to use the Platform for its intended purpose under these Terms. You may not copy, scrape, reverse engineer, resell or create derivative works from the Platform except as the law expressly permits.

If you send us feedback or suggestions, you allow us to use them without restriction or compensation.

8. Paid services, billing and renewal

• Premium plans are sold as subscriptions and are billed in advance through our payment processor, Stripe, at the price shown at checkout at the time of purchase.
• Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date, at the same price unless we notify you of a change in advance.
• You authorize us and our payment processor to charge your chosen payment method on a recurring basis until you cancel.
• Prices are exclusive of taxes unless stated otherwise; you are responsible for any applicable VAT, sales tax or similar charges.
• If a payment fails, we may retry it and may suspend paid features until the balance is settled.
• You can cancel at any time from your account or by writing to legal@adplatform.online; access continues until the end of the period you already paid for. Refunds are governed by our Refund Policy.

9. Third-party services and links

The Platform integrates third-party services such as payment processing, hosting, AI model providers and analytics. Your use of those services may be subject to their own terms. We are not responsible for third-party websites, products, services or content, including destination pages linked from advertisements published by other users, and a link does not mean we endorse it.

10. Disclaimers

The Platform is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy and uninterrupted availability.

We do not warrant that the Platform will be error-free, secure, or available at all times, that any advertisement will achieve a particular result, or that any measurement or analytic is free from error. Additional disclaimers are set out in our Disclaimer page.

11. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, data, goodwill or business opportunity, even if we were advised such loss was possible.

Our total aggregate liability for all claims relating to the Platform is limited to the greater of (a) the amount you paid us for the Platform in the twelve months before the event giving rise to the claim, or (b) USD 100.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded, including liability for fraud, wilful misconduct, death or personal injury caused by negligence, or your mandatory statutory consumer rights.

12. Indemnity

You agree to indemnify and hold us harmless from claims, damages, losses, liabilities and reasonable costs (including legal fees) arising from your content, your advertisements, your use of the vault, your breach of these Terms or any law, or your infringement of the rights of a third party.

13. Suspension and termination

You may stop using the Platform at any time and may close your account in your settings or by contacting us.

We may suspend, restrict or terminate your account, remove content or cancel campaigns, with or without notice, if you breach these Terms or our Acceptable Use Policy, if we are legally required to, if your content creates risk or legal exposure for us or other users, or if we discontinue the Platform. Where practical, we will tell you the reason and allow you to appeal.

On termination your right to use the Platform ends immediately. Encrypted vault records you created may be destroyed, subscription fees already paid are not refunded except as required by our Refund Policy or by law, and the provisions that by their nature should survive - including content licences, intellectual property, disclaimers, liability limits, indemnity and governing law - continue to apply.

14. Governing law and jurisdiction

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-laws rules, and the competent courts of Tel Aviv-Yafo have exclusive jurisdiction, except that either party may seek relief for infringement of intellectual property in any competent court.

If you are a consumer resident in the EU, the UK or another jurisdiction whose mandatory consumer protection rules grant you the right to bring proceedings in your local courts or to rely on your local mandatory protections, nothing in these Terms removes that right. EU consumers may also use the European Commission's Online Dispute Resolution platform. In Israel, consumers may rely on their rights under the Consumer Protection Law.

15. Changes to these Terms

We may update these Terms from time to time. Material changes are published on this page with a new effective date and, where required, notified to account holders by email or in the Platform before they take effect. Continuing to use the Platform after the effective date means you accept the updated Terms.

16. General

These Terms, together with the policies linked from them, are the entire agreement between us on this subject and replace any prior understanding. If a provision is found unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver. You may not assign your rights without our written consent; we may assign ours in connection with a merger, acquisition or sale of assets. Notices to you may be sent to the email address on your account or posted in the Platform.

17. Contact

Legal notices, questions about these Terms, complaints and claims: legal@adplatform.online. Privacy and data-protection matters: privacy@adplatform.online.